E-Commerce Workflows
Keep in touch with your customers – building better relationships made easy.
ZOOMIO is your one stop solution to gain and retain customers in e-commerce and mail order. Our customer centric approach will help you to access hidden sales opportunities within in customer data base. We will make it easy for your customers to buy in your online shop. With our customer centric approach we help to access sales opportunities within your customer data base. We focus on the customer life cycle and provide you best practice approaches to boost your sales:
Turning strangers into friends
Is your conversion rate still around 2%? If this is the case – and even if you got a conversion rate of more 10% - you should be able to answer the question: How can I turn visitors into future customers? Turning strangers into friends is the key to optimize your spending in search engine marketing (SEM). Therefore we provide proven sign-up solutions that will help you to create quickly a mail house list that will quickly have significant impact on your sales generated by e-mail marketing.
Retaining first-time customers
The secret of successful e-commerce is to retain first-time customers. Keep in touch with them by initiating a meaningful dialogue with. How about asking customers to give you a feedback about the shopping experience they had when ordering first time in your shop? Based on this you can easily follow-up with a special offer within the next 30 days like free shipping or discounts. This autopilot campaign will be the key for growth within in your customer data base.
Up-selling within established customers
How do you optimize the revenue from established customers? Are you using an up-selling program? Do you provide special customer loyalty programs for good customers? If not, then you should access this sales opportunities. For this our e-commerce specialists at ZOOMIO have created dedicated workflows to increase sales with inactive customers.
Keep high value customers buying
Identifying your best customers and providing them a special channel will help you to increase the customer lifetime value (CLTV) very quickly. To keep in touch with these customers you need an environment where you can easily create and manage your premium customer lists. Our triggered based communication will enable you to handle your best customers with the attention they deserve.
Don’t lose customer
Reactivating existing customers is compared to creating new customers 8times cheaper. How do you handle bouncing e-mails? Are these customers that get lost? Do you track your bouncing e-mails? If not, then this is a good starting point for your reactivation activities. But also tracking if customers become inactive will have big impact on your revenue.
ZOOMIO Workflows are based on a simple approach – relevant messaging – enabled by our ZOOMIO Campaigner product range. By integrating multi-channel and event and triggered based communication we help you to keep in touch with your customers. For your daily business we provide:
1. State of the art e-mail marketing solutions
2. Customer lifecycle centric campaigns
3. Behavioral based content
