For your campaigns, this means...


• You can create campaigns swiftly and professionally, combining features from marketing channels such as e-mail, telemarketing, SMS and microsites. This concept is known as multichannel marketing.

 

• Following up existing customers and potential new customers is fast and simple because the system displays responses and results for individual marketing channels within individual campaigns.

 

• Tracking campaigns minute by minute is hassle-free, and the results are viewable down to the smallest level of detail. The system provides a unique opportunity to analyse, view and track the response from campaigns. This makes it easy to see what is and is not working in campaigns.

 

• You have the option of working with external partners (such as telemarketers and advertising agencies) on ongoing sales and marketing. You can also produce and execute campaigns for overseas partners.

 

You can send out electronic:
• Newsletters that are fully trackable and measurable.
• Invitations to seminars with effective follow-up.
• Special offers and other e-mail campaigns.
• Sales materials from reception and customer service.
• Campaigns for sales companies in other countries, or for agents, distributors and retailers.

 

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