Products
ZOOMIO Analytics
What works and what doesn’t?
ZOOMIO Analytics offers you a solution to empower your email marketing and securing your ROI – Return-of- investment. Most people know that email marketing is an activity that can give you great results for very few costs. With ZOOMIO Analytics you can optimize your results even further.
The ZOOMIO Analytics solution gives you useful information and enables you not only to optimize your campaigns and improve your ROI but also evaluate and optimize across campaigns and not only on basis of single campaigns. This is your chance to get the most out of your marketing money.
ZOOMIO Analytics gives you a variety of options letting you chose the most optimal way to analyze your campaigns. The most important questions ZOOMIO Analytics can give you answers to are:
- What are the most effective subject lines in your campaigns?
- When is the most efficient time to send out your campaigns?
- What content has the best effect on your campaigns?
- How well does your segmentation of the recipients work?
Most effective subject lines
A quick overview let you analyze your subject lines. The subject line is an important factor that has major effect on your open rates. Find your best way to boost your campaigns.
Most efficient time to send out
What day is the best to send out and what are the difference in open and response rate depending on the day. ZOOMIO Analytics graphically shows you what day will give you the best result and bring the most value to your campaign. Timing is the key to getting results.
The best content
Multiple filters give you the option to analyze and optimize in a way not seen before. You can analyze even deeper choosing e.g. the amount of emails sent and only campaigns sent in the last 3 months. A matrix gives you an easy and graphical view of your results and with one click you can create another filter to analyze a different way. This even shows you how your campaigns are compared to another. One window also shows you graphically what links in you campaign are the best giving you an easy and quick evaluation on how well the content of you campaign has been received.
How well does your segmentation work?
New prospects must continuously be added to the database. Otherwise your open rates as well as response rates will decrease over time. ZOOMIO Analytics enables supply you with this information and keep you updated at all the time. ZOOMIO Analytics clearly shows the segmentations of the recipients as they are. See what effect the size of the segments has on the open rate and find out what segmentation has the best effect. ZOOMIO analytics is your opportunity to segment your campaigns to better open rates.
ZOOMIO Analytics – Empowering you email marketing. The effective solution for improving ROI on your email activities.
Contact us If you wish to learn more about your opportunities with ZOOMIO Analytics, please contact VP International Sales Henrik Øgaard +45 70 23 44 06.
View our ZOOMIO Analytics product brochure here.
