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11.11.2008Return Path new partner
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ZOOMIO Partners with E-Mail Deliverability Specialist Return Path
Tuesday, November 11, 2008
ZOOMIO, provider of the award winning e-marketing platform ZOOMIO Campaigner, today announced a partnership with Return Path, the leading provider of global e-mail deliverability tools and services. The first Danish e-marketing company to form a partnership with Return Path, ZOOMIO now offers its customers a range of services and capabilities to help increase response rates, improve e-mail deliverability, and boost return-on-investment from campaigns executed via ZOOMIO Campaigner.
Among the new offerings from ZOOMIO is the “E-mail Response Booster” service which provides customers with e-mails that are optimized for increasing inbox respose rates as well as best practice knowledge aimed at ZOOMIO Campaigner users who prepare e-mail and execute campaigns. The service uses Return Path’s Sender Score Monitor tool and its capabilities including e-mail layout previewing in up to sixty e-mail applications, scanning e-mails with widely used e-mail filters, and inbox success measurement at dozens of European ISP’s and providers of e-mail inboxes.
“Given the state of the economy, return-on-investment is more important than ever for ZOOMIO customers” said Christopher Nash, vice president of Product Management at ZOOMIO. “Our partnership with Return Path demonstrates ZOOMIO’s commitment to give our customers unique capabilities so that they can increase the effectiveness of their e-marketing campaigns and thereby get more rapid return from their use of ZOOMIO Campaigner.”
“Return Path has spent years developing best-in-class e-mail deliverability services in the U.S. and now we’re hard at work expanding those services internationally,” said Matt Blumberg, founder and CEO, Return Path. “Our partnership with ZOOMIO is our first partnership with a Danish e-marketing company. We are looking forward to offer ZOOMIO the services and tools that will help increase the deliverability of their clients’ e-mails.”
