Jetpak
The orders keep coming in at Jetpak
The client:
Jetpak is a distribution company who offers express delivery of packages. Their network is based mainly in the northern countries, but they are also capable of delivering to the major cities in Europe.
Goals:
Jetpak wanted a more structured contact with their customers and had two challenges. Martin Bonner, Market Director at Jetpak explains - we did not have an overview over who had responsibility for handling the shipment bookings. We only had the name of the person who had signed the contract, but it is typically secretaries or receptionists that handle the shipments. Secondly we were not top of mind since the orders were not coming in regularly.
Execution:
Now all dialogue with the customers is handled directly by Jeppak Electronic Marketing. JEM is based on Zoomio Campaigner. The contact with customers is divided into phases and is controlled by automated processes which ensure that Jetpak has contact with the right person. At the same time there is an ongoing dialogue with contact persons.
Economics:
More than 10.000 customers have been registered within the first quarter, Martin Bonnor continues - During the first two months 15% of the contact persons made bookings and 20% booked more than one. In total more than 100 customers had made a booking. This was equal to 18 bookings a year, whereas the amount of booking the previous year was a maximum of 5. The success is also visible in the turnover curve, which has been rising since the launch.
Result:
The structured process at Jetpak has really been priceless. The close contact and up-dated information has produced clear results visible in the turnover curve. At the same time, the structure and automated processes gives us the opportunity to document all the steps as well as developments of individual customers. This process of structured customer contact has been transferred to Norway and Sweden as well.
