Farnell in one
Simplify the communication
Participants
Farnell InOne is a leading worldwide supplier and distributor of electronic and electronic mechanic components as well as services and maintenance products.
Goal
Farnell InOne was interested in creating more intensive customer care. They wanted to outsource their call center to an external supplier. The projects that Farnell InOne carry out are often short termed. At the same time they wanted to create more brand awareness and gather permission for electronic marketing.
Execution
Farnell outsourced the Call Center to Zoomio and at the same time invested in the software Zoomio Campaigner to create and execute Multi-Channel campaigns. Both Zoomio and Farnell InOne participated in workshops and the strategic details were planned. A complete workflow has been planned and as a result Farnell can now execute and measure the effects of their campaigns more effectively.
Economics
Farnell is more focused on communication and spend more time on the most potential clients since the workflow enables this. The turnover has been affected positively by the focused communication.
Result
The results indicate the success of the project. Looking forward, the project for 2007 will be the implementation of the Zoomio contacts with Farnell subsidiaries in Europe.
